Straight Up Representation

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Tennessee Supplier Representation

Got the franchise state blues? Tennessee representation is in reach.

Tapping into the shared economy and capitalizing on over a decade of market relationships, Straight Up Representation provides suppliers with an unmatched level of attention to their emerging brands. We are passionate about your craft and artisanal products, telling the stories of our authentic producers, and building relationships throughout the retail and bar communities to grow your presence.

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Description of Services
Straight Up Representation will bring heightened awareness and maximize the sales of supplier brands in Tennessee markets.

  • Work with wholesalers, their management, and sales representatives to educate sales force and provide market support
  • Analyze account base and determine the specific needs of the individual accounts relative to brand priority
  • Educate accounts- retail store employees, managers, bartenders, and servers- through guided tastings
  • Identify brand appropriate festivals and events
  • Focus on menu placements and features with on premise partners
  • Facilitate barrel selections/allocations
  • Maintain contact with wholesaler(s) to ensure progress, growth, and ongoing promotion
  • Track inventory and purchase orders
  • Review bill backs and depletions
  • Design roll out plans for new line extensions and releases
  • Select promotional and partnership opportunities

Custom retainer schedules available for your brand or portfolio.

Market Launch Services

Straight Up Commitment:

  • Shop & identify distributor partner(s) in Tennessee markets to best fit brand, portfolio, and goals (30-45 days)
  • Work with brand & wholesale management to negotiate territories,
  • FOBs, and programming
  • Provide initial bring-to-market product launch activities (45 days)
  • Distributor sales team education
  • Launch activations in key on & off premise accounts